Currently, the most effective massage techniques that massage chairs are designed to try to be like are that of Shiatsu and Swedish massage.
Swedish massage is characteristic of long gliding strokes and kneading motions. This type of massage aims at fostering proper and strong circulation.

Massage improves venous and lymphatic flow—manipulating muscles increases blood flow. Increasing blood flow facilitates the circulation and absorption of nutritional elements into the muscles and tissues. Increasing lymphatic circulation clears toxins out of these areas. Together, this revitalizes the massaged area.
Shiatsu tends to use pressing, sweeping, patting, rolling, and rotating movements. The defining characteristic of Shiatsu is its focus on releasing tension in specific locations of the body.
Benefits of Massage Therapy and Massage Chairs
Comprehensive research has demonstrated that there are three central reasons why massage is beneficial:
Massage therapy decreases tension and improves flexibility - massaging helps loosen tight and strained muscles. Stretching and kneading problem areas allow muscles to relax as well.
Massage therapy increases endorphin levels - possibly the most beneficial aspect of massage. Endorphins are the 'feel good' chemicals that run through the body - increasing their levels induces positive results. Among other benefits, increasing endorphin levels has been correlated with quicker recovery, reduced pain, and reduced anxiety.
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